Affiliates

We invite publishers, streamers and marketing partners to join Axe as affiliate partners. Our programme is built for straightforward collaboration: drive traffic, track performance, and receive regular partner payouts. We provide the tools and reporting needed to run campaigns across channels, plus marketing assets that fit multiple formats. This page explains how the partnership works, what to expect from our commission approach, and the operational support available. Apply to work with us, set up tracking, and begin promoting with clear terms and predictable reporting and communication from day one.

Purpose of the affiliate programme

Recruitment aims to expand reach through third-party channels while maintaining clear commercial terms. Affiliates link their audiences to Axe and receive commission for referred activity. The programme is designed for long-term customer acquisition via publishers, streamers, and content partners who value transparent reporting and steady collaboration.

Partnership benefits

Partner benefits focus on predictable revenue streams, regular reporting, and promotional assets. Access to banners, landing pages, and creative suited to digital channels is provided. Partners get a dedicated onboarding contact, campaign briefs, and seasonal creative updates when available.

Support and communication

Onboarding includes setup guidance and best-practice tips for tracking. Ongoing account contact handles campaign questions, technical checks, and performance reviews. Communication is delivered by email and partner portal messages.

Commission structure

Commissions are based on referred account activity and qualifying player behaviour. Models include revenue share and performance tiers that grow with long-term value. Payments follow agreed cycles and are calculated from validated reports. Specific rates and thresholds are set in each partner agreement.

Tracking and reporting transparency

All conversions are tracked via affiliate links and a dedicated tracking platform. Partners can access real-time dashboards showing clicks, registrations, and approved conversions. Discrepancies are investigated through clear logs and shared datasets. Reporting is exportable for reconciliation.

Marketing support and tools

Assets include HTML5 banners, static creatives, landing page variants, and tracking-ready URLs. Creatives are supplied in common sizes and formats for websites, streams, and paid channels. A partner portal hosts current assets and campaign guidance to simplify deployment.

Long-term cooperation and partner relationships

Long-term partners receive periodic reviews, custom campaign opportunities, and potential tier upgrades based on sustained activity. Performance discussions cover creative adjustments, geo-targeting, and channel mix. Contracts are straightforward and can be tailored to fit larger publishers or exclusive arrangements.

How to apply

Sign-up is handled via the partner registration form. After approval, affiliates receive tracking credentials and access to the partner portal. Contract terms and payout details are confirmed before campaigns go live.